Customer Journey Expert – Web Channels (OneWeb NL)

Job description

About the role Within Product Digital Channels NL , we are responsible for the quality, consistency and evolution of ING’s digital channels in the Netherlands. For our web channels , we are looking for a Customer Journey Expert (CJE) Channels who takes end ‑ to ‑ end product ownership of OneWeb NL , covering ING.nl (open website) and Mijn ING . In this role, you define the vision and roadmap for the Dutch web channels , drive continuous improvement of web, content and flow quality , and help scale web standards and capabilities to other ING countries . You operate in a highly international context , working closely with colleagues across multiple teams and countries. A key focus of this role is leveraging our internally developed LLM ‑ based Content Guard model to structurally analyse and safeguard web content quality across the organisation. Your mission: Your mission is to ensure that ING’s web channels and related web flows in the app are: - Strategically positioned through a clear and future‑proof vision and roadmap - Scalable and reusable across ING countries - High‑quality, compliant and brand‑consistent by design - Seamlessly integrated with the ING Mobile App for over 7 mil...