Growth & Product Marketing Lead

Job description

D2C GROWTH & PRODUCT MARKETING LEAD: COMPANY: FLIGHTSTORY: BRAND: THE DIARY OF A CEO / SB PRODUCTS: REPORTS TO: HEAD OF PRODUCT & ECOMMERCE: ABOUT FLIGHTSTORY: We are a media company and investment fund, and we’re on a mission to elevate the stories, build the communities, and support the founders that inspire a happier, healthier humanity. We scale creator-led new media IP and operate an investment fund and venture studio. MISSION: Grow the ecommerce and subscription products behind The Diary of a CEO, turning our audience into customers, and customers into repeat buyers. You will be responsible for launching new products and scaling existing ones, increasing how many people discover our products, how many convert, and how often they come back. You will own performance across the full funnel, with clear accountability for CAC, ROAS, LTV, and conversion rates, ensuring all marketing activity is driving measurable commercial impact. Your goal is to drive consistent revenue growth by improving how we acquire, convert, and retain customers week on week, using creative, disruptive strategies while strengthening the fundamentals, from standout campaigns to scalable growth systems. This...