CRM Strategy & Planning Manager

Job description

Closing Date: Sunday 10th April 2026 Location(s): London: Flexible Working: The BT group operates a 3 together, 2 wherever working model. This means you are required to be at your contractual location 3 days a week with 2 flexible days per week. About the role: This role plays a central part in shaping a data‑ and insight‑led Consumer base strategy, using a deep understanding of base performance to identify gaps, risks and opportunities that drive improved consumer outcomes. You will own the base planning process and governance, ensuring the right activity is prioritised, sequenced and reviewed across BT, EE and Plusnet. While individual teams execute campaign activity, this role ensures that activity is effective, compliant, aligned to strategy, and delivering the intended impact. Success in the role relies on strong analytical capability, confident stakeholder influence and the ability to challenge decisions with evidence. What you’ll be doing: - Shape and steer a data‑ and insight‑led Consumer base strategy, using detailed performance analysis to identify opportunities, risks and areas of under‑performance. - Own and run the Base programme GTM planning process and forums, bringi...