Senior Field Marketing Manager

Job description

Job Title Senior Field Marketing Manager Job Description: Your role: - Partnering with Field Marketing, Sales Leadership, Customer Experience, Sales Enablement, and Customer Service teams to design and deliver marketing programs that drive sales growth, enhance customer experience, and strengthen brand impact in local markets. - Building and maintaining strong expertise in Sleep & Respiratory Care customers, products, solutions, and services to ensure programs align with local customer decision journeys and effectively support campaign and business objectives. - Establishing, monitoring, and refining meaningful KPIs to measure program effectiveness, while analyzing market trends, competitor pricing, and customer behavior to identify optimization opportunities that improve competitiveness and profitability. - Contributing to annual marketing plans through market analysis, field sales input, tactical recommendations, and project planning, while developing data‑driven pricing and promotion strategies that respond to market dynamics and drive sustainable growth. - Collaborating closely with Legal and Compliance to ensure all programs meet corporate integrity standards. Incorporating st...