Direct Marketing

Job description

Uniti is a premier insurgent fiber provider dedicated to enabling mission-critical connectivity across the United States. With a steadfast commitment to customer service, operational excellence, and superior network capabilities, Uniti builds, operates and delivers critical fiber-based communications services to connect and empower people and businesses. _________________________________________________________ About this Role: As an Analyst II of Direct Marketing, you’ll be at the center of campaigns that put our message directly into customers’ hand and turn that reach into results. You’ll lead the full direct mail lifecycle, from building smart, data-informed strategies and testing new ideas, to managing vendor partners and ensuring flawless execution. Most importantly, you’ll measure performance end-to-end, uncover insights, and continuously optimize to improve response, efficiency, and ROI. What You’ll Do: - Develop direct mail marketing strategies in line with overall marketing goals and objectives. - Plan and execute targeted direct mail campaigns to reach specific audiences or customer segments. - Identify and define target audience segments for direct mail campaigns based...