Senior Director of Brand & Owned Retail

Job description

Senior Director of Brand & Owned Retail The Senior Director of Brand & Owned Retail is a visionary leadership role responsible for shaping how the brand lives, scales, and resonates globally, across markets, channels, and physical environments. This leader defines the long-term brand ambition and ensures it is expressed consistently and powerfully at every touchpoint, while building owned retail into a strategic engine for growth, cultural presence, and customer loyalty. This role carries global stewardship of the brand, setting direction, elevating standards, and creating the frameworks that enable consistent execution across regions and business units. The Senior Director ensures the brand is not only coherent, but distinalso ctive, aspirational, and commercially impactful. Key Responsibilities: - Define and champion the global brand vision, positioning, and narrative, ensuring the brand remains differentiated, culturally relevant, and future-focused. - Establish and govern global brand standards, identity systems, and operating frameworks to ensure consistency across markets, channels, and business units. - Lead the strategic development of global brand campaigns and communicati...