Trade Marketing Manager

Job description

Description Key Responsibilities on this position: the promotional calendar and the Trade and Visual Merchandising execution. - Derives the marketing plan into a detailed animation and promotional plan by Retailer. - Builds a detailed animation and promotional calendar by Retailer, including product launches and special events; iterates with Key Account Managers. - Plans and monitors budget for promotional (e.g. GWPs) and Visual Merchandising material (e.g. glorifiers). - Briefs and monitors execution by Corporate Visual Merchandising. - Shares promotional calendars and requirements with the Corporate Trade Marketing and Visual Merchandising team. - Validates budgets. - Monitors execution (timing, quality, cost). - Supports Key Account Managers in preparing Retailer discussions, in particular regarding - Keeps aware of Retailer expectations and opportunities. - Collects feedback from Sales Executives on the quality of the Trade Marketing and Visual Merchandising execution. - Contributes to Retailer discussion material preparation. - Drives innovation and continuous improvement on Trade Marketing and Visual Merchandising for the brand. - Measures performance of Trade Marketing actio...