CRM Manager, Email and SMS Activation

Job description

The CRM Manager, Email & SMS Activation is responsible for driving revenue performance through the activation of promotional and lifecycle campaigns across Email and SMS. This role owns the channel activation plan and is accountable for delivering revenue targets by ensuring campaigns are executed flawlessly, launched on time, and continuously optimized. This role partners closely with CRM Strategy, Loyalty, Creative, Analytics, Brand teams, and CRM Operations. While CRM Ops manages technical build and deployment, this role is responsible for ensuring campaigns are set up to perform, measured correctly, and improved through structured test-and-learn. Key Responsibilities: Revenue & Performance Ownership: - Own revenue delivery for Email and SMS by managing campaign readiness, execution quality, and ongoing optimization - Monitor daily/weekly channel performance and flag risks, opportunities, and actions needed to hit revenue goals - Partner with CRM Strategy and Analytics to identify performance drivers and recommend improvements to targeting, cadence, creative, and offer strategy Campaign Activation & Orchestration: - Own the activation workflow for Email and SMS campaigns from in...