Senior Field Marketing Manager, EMEA

Job description

Senior Field Marketing Manager, EMEA POSITION OVERVIEW: In this role, the Senior Field Marketing Manager is responsible for executing the EMEA regional marketing engine, combining field marketing, account-based marketing (ABM), and events to drive pipeline growth and account engagement. This is a hands-on, commercially-minded, execution-focused role for a builder who works closely with Sales to deliver programs that generate pipeline across EMEA markets. RESPONSIBILITIES AND DELIVERABLES: Pipeline Creation & Funnel Execution: - Execute regional programs that drive net new pipeline and expansion. - Align global campaigns to regional priorities and pipeline targets. - Partner closely with Business Development on lead generating and other pipeline creation programs. - Track performance and optimize programs based on conversion and impact. Account-Based Marketing (ABM) Execution: - Execute 1:1, 1:few, 1:many ABM programs aligned to priority accounts. - Partner with Sales on account planning and program execution. - Activate personalized campaigns to engage buying groups. Field Marketing & Regional Programs: - Plan and execute regional events, including executive roundtables, roadshows,...