Business (Unit) Leader (gn) Bars - ESN

Job description

Start: Immediately | Level: Head of | Location: Hamburg, remote | Type: Full time (40h/week) You own the build-up and scaling of our Bars business (Protein-, Muesli-, other Bars) within the ESN Brand. Your mandate: turn the category into a high-velocity, innovation-driven growth engine — combining strong product-market fit, winning formats and best-in-class commercial execution across channels. You operate with full business ownership : steering growth, profitability, assortment complexity and innovation speed as if you were already running your own business. This role is located in the headquarter in Hamburg and offers a hybrid set up with around one time per month visits in the HQ. Your mission: - You own the revenue, margin and growth trajectory of the Bars business and steer core KPIs such as velocity, repeat, margin and channel performance - You define and drive a clear growth strategy with explicit trade-offs (e.g. hero SKUs vs. complexity) and translate it into focused execution - You partner closely with leadership and finance on budgeting, forecasting and performance tracking - You build and scale a winning bars portfolio across segments (e.g. protein, muesli) and drive en...