Senior Manager, Marketing Measurement

Job description

Senior Manager, Marketing Measurement Location: New York: Business Area: News and Media: Ref #: 10051324 Description & Requirements: Bloomberg Media is seeking a technical and analytical powerhouse to become our Architect of Truth. As the Senior Manager of Marketing Measurement, you will focus on the "How" and "Why" behind our marketing spend. You’ll be charged with enhancing operational efficiency, improving campaign effectiveness, and optimizing marketing return on investment through innovative measurement solutions and data-driven insights. Collaborating closely with our BI, engineering, and paid media teams, you will ensure our systems and tools are optimized for measuring and improving marketing performance. The ideal candidate will bring a strategic demeanor and hands-on expertise, be comfortable navigating sophisticated cross-functional environments, and have a consistent record of delivering measurable business impact. Key Responsibilities: - Lead the end-to-end Marketing Mix Modeling (MMM) program. Serve as the primary owner of the relationship with external measurement partners, ensuring they have high-quality data inputs and that their models deliver actionable, integrat...