Customer Marketing Manager

Job description

Lansweeper is hiring a Customer Marketing Manager (backfill) to strengthen and scale our Customer Marketing and Lifecycle Marketing engine. This role sits at the intersection of Customer Success, Sales, Product Marketing, and Demand Generation, with a clear mission: drive product adoption, retention, expansion revenue, and Net Revenue Retention (NRR). As our Customer Marketing Manager, you will own and scale programs that turn customers into long-term partners and advocates — building structured expansion marketing, upsell & cross-sell campaigns, lifecycle journeys, and customer engagement programs that directly impact revenue. In the near term, success means: Elevating our customer lifecycle marketing strategy Increasing expansion pipeline contribution: Strengthening alignment between Marketing and Customer Success Driving measurable impact on NRR and retention Challenge: The main challenges you'll face are: Scaling and optimizing a structured customer lifecycle marketing engine across a global customer base Driving measurable expansion revenue and upsell impact in close partnership with Sales and Customer Success Aligning customer data, health signals, and intent data to build hi...