Director GTM Strategy

Job description

Director GTM Strategy: Land, Expand & Ecosystem Location: US, EMEA: Reporting to: VP, GTM Strategy & Operations About the Role: As the Director of GTM Strategy (Land, Expand & Ecosystem), you are the strategic architect of Showpad’s growth engine. You own the "Front-End" of the revenue engine, ensuring our new business, expansion, and partner motions are optimized for scale. This is a "Product Management" style leadership role where your "product" is the sales motion itself. You define the benchmarks for success and identify the AI-driven interventions needed to help the field reach them. You lead a team of analysts and strategists while personally driving the strategic direction. What You’ll Do: - Strategic Benchmarking: Define and set the performance benchmarks for the Land & Expand motions (e.g., Target CAC, LTV/CAC ratios, Partner-sourced pipeline %). You own the "Target" that the field is aiming for. - Integrated Planning: Lead the annual and semi-annual planning cycles for the New Business, Expansion, and Partnership organizations, including capacity modeling and quota distribution. - Agent Ideation & Scoping: Act as the "Field Scout" to identify high-friction manual tasks (e...