App Loyalty Marketing & Messaging Specialist

Job description

Under the direction of the Supervisor, App Loyalty Marketing, the App Loyalty Marketing & Messaging Specialist is responsible for creating, executing, and optimizing digital marketing campaigns and App messaging strategies to increase Yaamava’ Resort & Casino’s Mobile App users, inbox read rate, engagements, and loyalty. This includes creating integrated user acquisition and retention marketing campaigns, identifying opportunities by creating reports and analyzing users and engagements, and developing highly personalized App Push and Inbox messages. This position is a key position on the Mobile & E-Commerce team that will work collaboratively and independently to ensure Mobile App loyalty marketing initiatives and messages are executed strategically, efficiently, and timely, while producing positive casino revenue. ESSENTIAL DUTIES AND RESPONSIBILITIES: 1. Utilizes internal UXM (User Experience Manager) and Workfront software to create, monitor, track, and test App Push and Inbox messages. 2. Actively creates and executes integrated digital and traditional marketing campaigns to increase App user acquisition, retention, and engagements. 3. Works collaboratively with Mobile & E-Comm...