Search Engine Marketing (SEM) Manager

Job description

Denver, CO or Carbondale, CO. This role requires in-person work from our office 2+ days/week, with remote flexibility the rest of the week. At Backbone, we live by the mantra that passion drives results. We are insiders of the outside and it’s our job to advocate for the brands we believe in. But to us, it's more than just a job, because we live those brands day in and day out. We've always believed it's possible to bridge the gap between work and personal passions, and our team is full of talented people who share in that vision. Ours is a team of smart, driven marketers, drawn together by a passion for the outdoors and doing great work for great brands. Find out more about us at backbone.media The Job: The SEM Manager is a core member of Backbone’s paid media team, responsible for the strategy, execution, and optimization of paid search campaigns on behalf of our clients. This role partners closely with client strategists and internal channel teams to develop cohesive, full-funnel search strategies across Google and Microsoft Ads. As Backbone’s search expert, this person brings both platform mastery and strategic thinking to every account — connecting keyword intent, audience sig...