Digital Producer

Job description

A Digital Content Producer is responsible for curating high-performing content, updating local station website, crafting homepage layouts driven by data, and helping to report news -- everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brand. We are looking for that special person to launch our market’s new CTV platform. Essential Duties and Responsibilities: - Create and edit website stories with excellent grammar, punctuation, and AP Style that is packaged and promoted in a way that generates engagement and repeat site visits. - Monitor all forms of media (print, TV, digital, blogs, and social) and be quick to report breaking news stories, hunt for exclusive and/or trending content that will grow engagement, and drive loyal, local traffic - Excellent at writing headlines that grow audience and engagement - Prioritize packaging content that grows page views per visitor and time on site using headline testing, metric tools, and observed patterns to guide decision making - Evaluate website traffic trends t...