Product Marketing Manager

Job description

Requisition ID: 452339 Work Area: Software-Design and Development Expected Travel: 0% Career Status: Professional Employment Type: Regular Full Time Career Level: T4PM-2 Additional Locations: Original Posting Date: 04/20/26 Job Title: Product Marketing Manager: Location: Alpharetta, GA: Work Model: Hybrid work model: Purpose and Objective: Ariba, Inc. seeks a Product Marketing Manager at our Alpharetta, GA location to act as a Subject Matter Expert in the product area by developing and applying a deep understanding of the product area total addressable market (TAM) and be always aware of the latest market information. Expectations and Tasks: Represent the product area value & vision to customers, partners, and analysts. Define the Market Opportunity Map for your product area and lead the creation of the Winning Plan, working in close partnership with Chief Product Officer and Chief Revenue Officer teams. Identify and connect innovations built across multiple product teams, Influence the Build/Buy/Partner strategy to maximize SAP’s growth. Own the product / feature release announcement process, and communications for your product area including value positioning and messaging framew...