Senior Paid Media Specialist - Brand

Job description

Summary of the Role: Thomson Reuters is seeking a data-driven Senior Paid Media Specialist, Brand to own strategy and hands-on execution across programmatic and paid social media, with a strong emphasis on upper- and mid-funnel awareness and consideration marketing for B2B audiences. In this role, you will lead full-funnel paid media planning and execution with an upper- and mid-funnel emphasis, including audience and targeting strategies for awareness, consideration, and brand perception. This role balances strategic planning with day-to-day campaign management, budget pacing, experimentation, and reporting tied to brand KPIs. About the Role: Make budget and channel recommendations for paid media programs that deliver against brand awareness and consideration objectives for Thomson Reuters and its key Segments and Products. Own and report on the outcomes of paid media investments, including optimization plans to close gaps between target and actual performance across KPIs such as reach, frequency, engagement, viewable impressions, video completion rate, share of voice, and qualified site traffic. Lead paid media strategy and execution across Paid Social, Programmatic Display, Conn...