Product Director, Direct Mail

Job description

Company Description Vericast is the financial institution (FI) performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data-driven insights and integrated solution set enable better execution with agility, precision and scale. That’s why thousands of financial institutions look to Vericast and our 150 years of financial services expertise to help them achieve more. For more information, visit http://www.vericast.com or follow Vericast on LinkedIn. Job Description: Manages the entire life cycle of the Direct Mail channel product and capability — involving strategy, planning, and project leadership to achieve business goals. Owns the Direct Mail channel as both a standalone product sold to financial institution clients and as a channel component embedded within bundled solutions. Accountable for channel P&L and partners with solution Product Directors and Sales as the channel product owner. This role operates in an AI-enabled product environment. The successful candidate will be a practiced user of AI tools and will be expected to apply them...