Senior Director, Lifecycle Marketing

Job description

Want to help everyday Americans invest and build wealth? Financial inequality is increasing, and too many people are getting left behind. At Stash, we’re passionate about democratizing wealth creation through education, advice, and products that help customers achieve greater financial freedom. We also believe in working smarter—leveraging AI and emerging technologies to move faster, operate more efficiently, and focus our time on solving meaningful problems for our customers. We’re looking for a Senior Director of Lifecycle Marketing to lead and evolve Stash’s customer activation, engagement, retention, and monetization strategy across the entire customer journey. This leader will own the vision, strategy, and execution for Lifecycle Marketing across email, push, SMS, in-app messaging. You’ll lead a team responsible for helping customers build strong financial habits, deepen engagement with Stash products, and increase long-term customer value. This role sits at the intersection of Growth, Product, Data, Martech, and Creative. You’ll partner closely with cross-functional teams to deliver highly personalized, insight-driven customer experiences that improve activation, retention, p...