Paid Media Lead - Sales Market Denmark & Norway

Job description

Job Description As the Paid Media Lead at H&M, you lead full‑funnel media planning and execution by aligning global and local paid‑media activities with commercial goals, optimizing performance, and driving strong results across channels. You manage agency collaboration, oversee media budget follow‑up, and ensure high‑quality execution through continuous reviews, performance tracking, and cross‑functional coordination. WHAT YOU'LL DO: Media Strategy & Planning: - Lead the formulation of full‑funnel (global and local paid media channels) media plans for activities along the marketing calendar in accordance with set QCP process together with local agency teams, including budget per campaign/channel/week - Align media plan and continuous updates with commercial plan Media Activation, Optimization & Performance: - Lead the activation and ongoing performance follow‑up of local paid media channels - Collaborate with Global Media Optimization Lead on media optimization of global media channels - Lead full‑funnel media Monthly and Quarterly Reviews in Sales Market - Drive and follow up on paid media budget investments and results for the sales market Agency Management & Governance: - Condu...