Director of Integrated Marketing & Operations
Thermo Fisher Scientific · Washington, District Of Columbia, US
Work Schedule Standard (Mon-Fri) Environmental Conditions Office Job Description Reporting to the Senior Director of Marketing PSX, the Senior Manager, Comme...
Job description
Work Schedule Standard (Mon-Fri) Environmental Conditions: Office Job Description: Reporting to the Senior Director of Marketing PSX, the Senior Manager, Commercial Marketing & Global Events is responsible for leading integrated marketing strategy and the global event portfolio in support of PSX revenue growth objectives. This role translates portfolio priorities into measurable demand generation programs, oversees global congress and event investments as strategic growth levers, and ensures alignment between global campaign strategy and regional execution. DESCRIPTION: How you will make an impact: This is a commercially oriented leadership role with accountability for marketing contribution to pipeline performance and customer acquisition. The position includes direct management of Marketing Communications, Events Management and Field Marketing. What you will do: - Develop and execute integrated, multi-channel marketing strategies aligned to portfolio priorities and target segments - Drive demand generation initiatives contributing measurable MQLs and pipeline influence - Define and track KPIs tied to campaign effectiveness, customer acquisition, and ROI - Partner closely with sal...