Associate Manager, Marketing

Job description

ABOUT THE ROLE: The Associate Manager, Marketing Web Strategy will be responsible for briefing, executing, reporting, and optimizing web offers/promotions and campaign landing pages. Your work plays a critical role in improving web conversion rates, and you will drive impact through strategy consultation, experimentation planning, and end-to-end execution across web surfaces. In addition, you will improve web operational agility and efficiency through implementation and management of AI tools. This role reports into the Director of Web and Creative Strategy, and will work closely with cross-functional teams including Pricing and Promotions, Creative, Media, Performance Creative, Marketing and Product Analytics, Content Operations, and Legal. YOUR IMPACT AT PELOTON: - Translate high-level promotional and conversion goals into workable web solutions; you’ll determine the "how" behind the "what" - Lead the briefing, delivery, and execution of promotional assets for onepeloton.com alongside our Content Operations team, ensuring all projects meet strict deadlines and impact team goals - Lead the test roadmap, briefing, delivery, and and reporting for paid traffic landing pages - Ideate...