Ready To Drink (RTD) Marketing Specialist USA/Canada

Job description

CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS: If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal. For best results, use Google Chrome to view this page. Meaningful Work From Day One: As the Ready-to-Drink (RTD) Marketing Specialist for USA&C (USA and Canada), you will directly support the Innovation Manager and the Brand Management team in bringing to life the innovation and marketing strategy for the RTD portfolio. Your primary responsibilities will be to execute the innovation plan, develop the launch communication plan, and collaborate with the brand management team to execute the field marketing plans. You will be part of a team that is playing a pivotal role in shaping the future of Brown-Forman’s RTD portfolio. What You Can Expect: New Product Development Support: Collaborate with the Innovation Manager and cross-functional teams (such as R&D, Packaging, and Regulatory) to deliver product and packaging renovations within the needed timeline. Commercialization of Innovation: Develop and execute field sales tools and a launch plan that clearly communicates the key information and consumer benefits of the new innovation...