Product Marketing Manager

Job description

Who You Are Swoogo’s marketing team is on the hunt for a Product Marketing Manager —someone who’s equal parts storyteller, strategist, and market detective. You thrive on translating product capabilities into clear, compelling narratives that resonate with real people. If you love diving into ICPs, personas, and competitive research, and then bringing those insights to life in messaging that cuts through the noise, you’ll fit right in. You believe product marketing isn’t just about features, it’s about outcomes. You know how to frame value in a way that drives both excitement and adoption, whether through a sales conversation or directly inside the product. You get excited about Product-Led Growth strategies, from building onboarding flows that accelerate time-to-value, to crafting in-app messaging that nudges customers toward deeper adoption, to uncovering insights from usage data that fuel expansion. At Swoogo, we’re passionate about building events that bring people together—not as a transaction, but as a genuine connection—and that fuels your energy. You believe people don’t buy software, they buy better ways to succeed, and you’re eager to arm our teams and customers with the...