Worldwide Print Marketing Strategic Initiatives Lead - Consumer segment

Job description

Worldwide Print Marketing Strategic Initiatives Lead - Consumer segment Description -: Job Summary: - This role is responsible for developing marketing plans in collaboration with global marketing and go-to-market marketing functions while ensuring alignment with business priorities and strategic frameworks. The role also defines the global commercial landscape by analyzing competitors, partners, and consumer behaviors, and participates in the development and execution of the go-to-market OPEX budget. The role further leads the maintenance of a sales intelligence dashboard, fosters third-party relationships to enhance offerings, and applies advanced subject matter knowledge to lead and contribute to complex projects. Responsibilities: - Develops marketing plans in partnership with global marketing function and go-to-market marketing functions. - Drives alignment of marketing plan with business priorities, goals, and strategic framework by business units and category. - Defines the global commercial landscape by analyzing competitors, partners, and consumer behaviors. - Participates in the development and execution of the go-to-market OPEX budget by conducting risk assessments and o...