Head of CRM (m/f/d)

Job description

About Yepoda Our mission is to bring Clean K-Beauty Innovations, from Korea straight to Europe, UK, and the US – without ever compromising on our values, quality, and sustainability. Our clean, mindfully produced skincare products are made with love in Korea, vegan, cruelty-free, and packed with the best natural and active ingredients. Founded in 2020 by Sander Joonyoung van Bladel and Veronika Strotmann, Yepoda is a fast-growing beauty start-up based in the heart of Berlin. Our products are available across Europe and, since March 2025, at Sephora Europe – online and in over 250 stores. As a certified B Corp™, we are committed to building a business with purpose. With a team of over 120 brilliant individuals from around the world, we are actively shaping Yepoda’s story every day. We are hiring a Head of CRM to own and scale Yepoda’s end-to-end customer lifecycle to maximise LTV, retention, loyalty and incremental revenue, while positioning CRM as a strategic growth engine across acquisition, engagement and advocacy. This role is focused on building long-term customer value. You will own CRM, retention, loyalty, subscriptions and lifecycle marketing across all markets, and work in...