Director, Global Promotions & Loyalty + Commercial Marketing Integration

Job description

This is a key management role within Global Loyalty & Partnerships Marketing, responsible for leading global loyalty and commercial marketing priorities that drive performance and member engagement. The role leads the Global Promotions Center of Excellence, oversees Channel Strategy & Planning, and builds in-region loyalty marketing solutions to address commercial and business needs across key markets and segments. Your Day to Day: - Effectively work to build and gain cross functional and regional / global buy-in and alignment – identifying processes and programs that can be developed faster and more efficiently - Planning, strategy, and regional oversight of a Global Promotions Center of Excellence - Ownership of ideation and planning through delivery of multi-brand, global marketing promotions / campaigns – including Commercial, Loyalty, B2B Loyalty, Program extensions - Development In-Region Loyalty Marketing initiatives (based on variances and needs) including acquisition marketing, partnership marketing, and activations of quick-turn solutions to drive in-the-year performance - Channel Strategy & Planning – including audience management and targeting across marketing initiativ...