Digital Executive

Job description

dentsu media What good is an award-winning media strategy if not targeted to the correct person? At dentsu, we hold data very near to our hearts and believe it is a powerful tool used not only to learn more about your customers, but to also discover new, untapped potential. We create meaningful media experiences for clients across major global platforms, original content production, influencer programs and gaming. We bring a cohesive, cross-channel solution to increase performance for every brand we touch. Job Description: We’re hiring – Digital Executive (Lisbon) Definition of the Digital Marketing strategy: identification of objectives, definition of audiences, identification of channels and buying types, investment split, definition of KPIs, definition of value propositions, creative contexts and conception of the strategic approach. Setup, implementation and structuring of campaigns on the different platforms: Google Ads, Meta, TikTok, GA4, Adobe Analytics and CM360; Monitoring/optimization of digital marketing campaigns taking into account the defined KPIs. Reporting of the results generated by Digital Marketing actions with quantitative and qualitative analysis of data. Clien...