Patient Marketing Intern

Job description

Job Title Patient Marketing Intern Requisition: JR000015672 Patient Marketing Intern (Open): Location: Bridgewater, NJ: Additional Locations: Job Description Summary: Job Description: The Patient Marketing Intern will gather insights into patients with rare or autoimmune disease or Patient Care Champions and distill the insights into Digital Marketing to achieve behavioral objectives. The data sources for this project will include primary research conducted over the years and secondary research available online and through patient advocacy groups and professional associations. The Patient Marketing Intern will develop a Creative Brief and work with the advertising agency to create ad units and with the media agency to place those units. Key Responsibilities: Conduct/review market research Compose a creative brief that incorporates customer insight Work with agency to create advertising and/or materials to meet brand objectives Shepherd materials through review and approval by Promotional Review Committee Work with media agency to develop and execute media plan Create a system of testing and optimization for both creative and media channels Report on impact of work: Minimum Requirem...