Sr Manager, Brand Strategy & Activation - Portfolio Vehicles

Job description

Company Description CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers. Job Description: The Opportunity: The Sr Manager, Brand Strategy & Activation will lead defining the long-term brand strategy, positioning, and cross-category strategy. The Sr Manager will focus on Thomas & Friends, Matchbox and Disney Pixar Cars, developing and executing strategies that define the brand strategy, accelerate brand awareness, drive launches and grow the full franchise business. The Sr Manager will manage a team of direct reports, and will report directly into Head of Brand for Portfolio Vehicles. What Your Impact Will Be: Brand Strategy - Partner with leadership to define brand vision, mission, an...