INTERGRATED MARKETING MANAGER
Mendocino Farms · Plano, Texas, US
Job Title: Integrated Marketing Manager Reports To: Director of Brand Position Type: Full Time Salary Range: Depends on geographical location LA Range - $87,...
Job description
Job Title: Integrated Marketing Manager Reports To: Director of Brand Position Type: Full Time Salary Range: Depends on geographical location LA Range - $87,000-$120,000 & Dallas Range - $72,000-$100,000 plus a 10% annual bonus Location: Dallas, TX or Los Angeles, CA ROLE OVERVIEW: The Integrated Marketing Manager owns brand consistency and creative momentum across all owned and earned channels; Instagram, TikTok, Facebook, email, digital, and PR/influencer. Working closely with the Director of Brand, our incoming CRM Manager, and our paid media and influencer agency partners, this person is the creative authority who ensures that what we say, how we say it, and where we say it is always unmistakably Mendocino Farms. This person must be equally comfortable writing a creative brief for a seasonal email campaign, directing a creator on a content day, building an influencer partnership from scratch, and pulling a weekly performance report. They are hands-on when it matters and strategic when it counts. KEY RESPONSIBILITIES: Brand voice & creative direction 1. Own and actively maintain brand voice, visual identity guidelines, and creative standards across all digital channels: social,...