VP of Product Growth

Job description

Role Purpose Location- Head Office, Ruddington, Nottinghamshire: Level - Strategic Leader: Department - Product: Working Pattern - Hybrid: Benefits - Benefits at Ideagen: Responsibilities: - Own and execute the full GTM strategy across EMEA, ensuring every product launch, message, and channel approach drives measurable commercial impact. - Design and lead product‑led growth strategies that accelerate adoption, penetration, and expansion across segments, verticals, and regions. - Craft compelling product stories, value propositions, and competitive positioning that resonate with target buyers and differentiate the portfolio. - Develop innovative pricing models, tiered packaging, and multi‑product bundling strategies that maximise revenue and simplify buying decisions. - Establish growth metrics, analyse funnel performance, run experiments, and use insights to identify high‑impact opportunities across the portfolio. - Synthesize market insights, competitive analysis, and customer feedback to guide roadmap priorities and validate product‑market fit. - Equip Sales with plays, tools, messaging, ROI models, and bundle strategies that accelerate pipeline and improve win rates. - Design ad...