Senior Manager, edX Lifecycle Marketing
2U · Crystal City, Texas, US
At 2U, we are all in on purpose. We are motivated by our mission – to make learning limitless– and connected by our shared passion to deliver world-class hig...
Job description
At 2U, we are all in on purpose. We are motivated by our mission – to make learning limitless– and connected by our shared passion to deliver world-class higher education at scale. As the parent company of edX, a leading online learning platform, 2U powers thousands of higher education offerings – from free courses to full degrees. Together with our college, university, and corporate partners, we are helping accelerate careers and transform lives. What We’re Looking For: The Sr. Manager, edX Lifecycle Marketing is a strategic, hands-on "player-coach" responsible for owning and executing the full learner lifecycle program for edX.org, from sign-up through retention and subscription conversion. You will be the architect of engagement and retention across all product tiers (free, verified, subscription), building a behavioral lifecycle engine using Segment CDP and Salesforce Marketing Cloud (SFMC). This role requires a blend of strategic vision and technical depth to design and build industry-leading lifecycle programs, maximizing learner lifetime value. You will be at the intersection of Marketing, Product, Engineering, and Analytics. Responsibilities Include, But Are Not Limited To:...