Senior Strategist – Media Performance

Job description

Job Description The role: As a Senior Strategist in MAS, you will lead strategic initiatives that drive media performance insights across GM’s marketing ecosystem. You will partner with Marketing Strategy & Creative Insights (MSI), Media, CRM, and Brand teams to develop and execute measurement frameworks, synthesize cross-channel analytics, and deliver actionable insights that inform campaign strategy and investment decisions. This role requires a blend of analytical rigor, strategic thinking, and cross-functional collaboration to elevate GM’s media effectiveness and storytelling capabilities. What You'll Do: Media Performance Strategy : Independently mine and analyze paid media performance to uncover trends, conversion drivers, and optimization opportunities across channels including Display, Search, Social, and Video. Measurement Frameworks : Build and evolve methodologies for media measurement, including benchmarks, high-value behaviors, media quality, conversion, and budget / investment modeling (e.g., CIB frameworks). Ensure data integrity, tagging standards, and governance are upheld. Cross-Team Collaboration : Partner with Marketing Strategy & Creative Insights, Research, Da...