USCC Marketing Performance Metrics & Optimization Manager, Senior Vice President

Job description

The Performance Metrics & Optimization Manager is part of the U.S. Consumer Cards (USCC) Marketing Business Execution (BE) team, and partners closely with other parts of the BE team (e.g., Forecasting, Marketing Resources Management), as well as Marketing (e.g., Acquisitions, Customer Marketing, Paid Media, etc.), Finance, Analytics and product teams. Responsibilities: Qualifications: Education: - Investment Allocation Management: oversee the quarterly USCC Marketing investment allocation process, which includes allocating the marketing budget based on profitability metrics to optimize P&L outcomes - Cost Per Account (CPA) Reporting: own CPA reporting, in addition to enhancing with Identity Based Attribution (IBA) integration. Includes leading the monthly CPA forum with stakeholders across USCC Marketing - Key Performance Indicator (KPI) Tracking: own the process to track critical USCC Marketing KPIs and provide qualitative explanations of quantitative results in reporting commentary - Identity Based Attribution (IBA) Integration and Operationalization: lead the operationalization of Identity-Based Attribution (IBA) by socializing the new methodology and recalibrating existing repo...