Lead SEA & Paid Social (m/f/x)

Job description

Your Responsibilities Shape and execute our paid media strategy across Google/Bing Ads and key social platforms (Meta, TikTok, Pinterest), driving an omni-channel experience that connects our web shop, app, and physical stores. Stay ahead of digital trends, bringing fresh tools and approaches into paid media. Report results clearly, identify growth opportunities, and drive continuous improvement. Leverage data insights and automation to sharpen campaign strategy and execution. Work closely with creative teams to deliver localized, platform-tailored assets that connect with audiences. Plan and optimize prospecting and retargeting campaigns with a sharp focus on KPIs (ROAS, CTR, CPA, CPM). Lead a small in-house team and guide agency partners, building expertise and collaboration. Take ownership of campaigns end-to-end, embedding a culture of testing, learning, and optimization. Your Profile: Several years of hands-on performance marketing experience, with a strong track record in paid social and paid search. Genuine connection to subcultures like electronic music, hip-hop, skateboarding, streetwear, or art; excellent English required (German a plus). Proven ability to manage large bu...