Global HCP Content Lead

Job description

Purpose of the Role To lead the development and governance of global HCP content strategies, toolkits, and templates across Opella’s brand portfolio. This role ensures that all HCP-facing content is insight-led, compliant, modular, and adaptable for local market activation. It sits at the intersection of brand strategy, scientific messaging, and omnichannel delivery — ensuring high-quality, high-utility content is delivered consistently and efficiently. Key Performance Indicators (KPIs): Organisational Excellence: Zone and market onboarding to new global operating model Global Brand & Zone capability CONTENT / PERFORMANCE / ETHICS maturity through Advocacy Academy % of toolkits delivered to HCP Zone Leads on time and to specification Positive 360% feedback Growth Hub, commercial and functional partners Value Creation: Field and HCP feedback on content utility and clarity Content adoption rate across brands and markets Localisation rate and content re-use efficiency Alignment with validated Scientific Message Maps and brand strategy Modular production ROI (cost/time savings, asset reuse) Content performance metrics (recall, engagement, field satisfaction) Creative, catchy and clutte...