Director, Player Marketing - Gaming

Job description

Company Description The Senior Manager, Player Marketing will be responsible for developing, owning, and overseeing the Red Bull North America Player Marketing program for gaming. Red Bull North America is enhancing its approach to identifying, acquiring, developing, and marketing top gaming talent. A key objective of this program is to raise the standards for professional competitive players while also authentically increasing the profile of non-competitive players, such as gaming content creators and streamers. To deliver breakthrough results, this role will work cross-functionally across all areas of marketing to leverage the full Red Bull marketing mix. The Senior Manager, Player Marketing will be accountable for the overall management and growth of the program, including both portfolio oversight and project execution. This role requires in-office 4 days a week in Santa Monica. Job Description: STRATEGY AND PLANNING: Monitor global and national gaming talent landscapes, including key game titles, audience viewership, industry trends, players, and teams. Take full ownership of the Player Marketing funnel for the U.S. market—covering both the competitive side (professional esport...