Customer Activation Senior Manager

Job description

Are you ready to turn customer data into meaningful activation strategies that truly drive engagement, lifetime value, and sustainable growth? Join us in Genoa as a Customer Activation Senior Manager , where you’ll lead the design and execution of . truly omnichannel customer activation programs across owned, paid, and human channels, connecting data, technology, and content to deliver personalized experiences across the entire customer journey. Live your ambition. Lead with impact You will play a key role in shaping Costa’s customer engagement evolution, orchestrating activation strategies that maximize customer experience, conversion, and value creation. You will translate customer data, segmentation, and insights into actionable campaigns and journeys, ensuring consistency and impact across all markets and channels. Customer Activation & Value Creation: You will lead all customer activation activities across owned CRM channels (email, SMS, push notifications, WhatsApp) and ensure their orchestration with paid media, digital touchpoints, customer center, and human sales channels, owning the end-to-end activation roadmap. You will integrate content strategy, segmentation, personal...