Owned Media Lead - Sales Market Denmark & Norway

Job description

Job Description As the Owned Media Lead at H&M, you plan and optimize CRM communication across email, push, SMS, and WhatsApp, using customer data to enable personalized journeys through the marketing automation platform. You collaborate across teams to align owned media, campaigns, and membership activities, ensuring consistent communications and supporting commercial goals. WHAT YOU'LL DO: CRM Planning & Channel Execution: Customer Data, Content Personalization & SEO - Plan and optimize communication across CRM channels (Email, Push, and when applicable SMS and WhatsApp) in line with the local marketing calendar - Leverage the Marketing Automation Platform (MAP) to enable data-driven, automated customer journeys and campaign communications across CRM channels - Oversee Global E-mail and Push activities to ensure global and local comms are aligned - Use customer data and segmentation to deliver personalized and relevant content that drives conversion and membership growth - Support Commercial team with SEO actions Cross-Functional Collaboration & Membership Activation: - Coordinate with Paid Media Leads to align owned media activities with paid and earned campaigns, ensuring omni-...