Director, Brand & Local Media

Job description

Benefits: DIRECTOR, BRAND & LOCAL MEDIA WHAT A DIFFERENCE At Primrose, our mission - to forge a path that leads to a brighter future for all children - is why we do what we do each day. Primrose provides a life-changing early learning experience for children and their families. We believe who children become is as important as what they know. We believe who YOU are is as important as what you know. We make every effort to ensure everyone feels they belong in our Primrose community. Our commitment to Belongingness means we seek similarities and respect differences in our unique backgrounds, life experiences and perspectives. WHAT YOU WILL DO As the Director, Brand & Local Media you will own the performance of all paid media investments across brand and local strategies, ensuring media drives efficient lead generation and supports overall conversion goals. You will be responsible for translating business objectives into clear media strategies, leading agency partners, and continuously optimizing performance through data-driven decision making. This is a highly strategic and operational role that requires balancing brand and local priorities, making tradeoff decisions across channels,...