Global Head of Integrated Marketing Communications
TikTok · New York City, New York, US
About the Team Global Integrated Marketing Communications [GIMC] is our global go-to-market engine.
Job description
About the Team Global Integrated Marketing Communications [GIMC] is our global go-to-market engine. Translating global product strategy and business priorities into global campaigns, brand guidelines and design direction, global tentpole moments and supported with marketing communications strategies and marketing channel expertise. GIMC drives global GTM consistency and coordination to reach all advertising clients at scale, from SMB to enterprise and across agencies and partners. The Head of Global Integrated Marketing role leads our go-to-market global campaigns and global tentpole events, prioritizing our biggest opportunities for global impact that are consistent in all our regions. These will range from platform positioning and thought leadership, to priority products and key tentpole moments. Leading a team across different regions (London, Toronto, LA and NYC) whilst working with regional IMC teams to bring this to life in a creative and joyful way. This is a key leadership role that needs to connect deeply across the business to craft an impactful global go-to-market strategy, and bring this to life in a collaborative and creative way to make magic in regional markets. Resp...