Market Intelligence Expert

Job description

Role Purpose The Market Intelligence Expert will be responsible for building and leading a structured market‑reading capability. They will integrate insights from internal and external sources (Kantar brand tracking, market trends, media data, MMM outputs) to support strategic decisions on media investments, positioning, and communication. The role serves as a bridge between Brand, Marketing, Media, and Communication teams, with the goal of bringing an integrated, data‑driven perspective into the business. Seniority: Mid–Senior (5–7 years of experience) in one of the following areas: Market research (agencies or client-side) Media/brand analytics: Marketing science / consumer insights: Digital analytics or business intelligence with a strong consumer orientation Key Responsibilities: Trend & Market Monitoring: Monitor category trends, competitive landscape, promotional activities, and media pressure Analyze growth drivers, competitive dynamics, and emerging weak signals Share of Voice & Share of Market Analyze and interpret SOV/SOM and their relationship over time Identify competitive gaps and investment opportunities Contribute to defining benchmarks and communication effectivenes...