Customer Relationship Management (CRM) Executive

Job description

Job Description Purpose of the role: To define customer objectives, analyse customer data, develop a testing plan, customer triggers and next best action communications to drive revenue growth through customer engagement, growth, and retention. Accountabilities: - Development of a comprehensive CRM strategy aligned with overall business objectives. - Implementation of marketing automation processes to streamline and personalise customer communications. - Customer needs assessment through research and data analytics to derive insights into customer behaviour and develop segmentation to tailor marketing activity to different target audiences, as needed. - Development of plans and strategies for each customer segment, including setting of goals, communications, set up of triggers and measurement approach s, and regular review of progress. - Selection, implementation and optimisation of CRM technology to meet business needs, where relevant. - Collation of client feedback and insights to understand their evolving needs and preferences, leveraging data and analytics for the identification of trends and opportunities for improvement, if required. - Maintenance of client records, including...