Cross-Tier Demand Generation Lead

Job description

We are seeking a Cross-Tier Demand Generation & Experience Strategist to own the end-to-end strategy and execution of demand generation across our digital ecosystem—from Tier 1 through Tier 3. This role sits at the intersection of UX strategy, customer journey mapping, and performance marketing, with a primary focus on driving high-quality leads, optimizing low-funnel actions, and enabling seamless, qualified handoffs to dealers. This role is responsible for designing and operationalizing connected, conversion-focused experiences that naturally guide users through the funnel—from awareness to consideration to action—while ensuring Tier 1 (brand) and Tier 3 (dealer) experiences work together as a single, cohesive demand engine. You will partner closely with site, analytics, media, agencies, CRM and dealer teams to translate customer behavior and business goals into scalable demand generation strategies that drive measurable outcomes. In short, this role is the strategic owner of: How customers move through the digital funnel — and how effectively that movement turns into real, qualified demand for dealers. Key Responsibilities include: Demand Generation Strategy: - Own and evolve cr...