Data Engineer

Job description

Yamaha has an opportunity for a Data Engineer to join our Digital Transformation group in Kennesaw, GA (relocation not available). This position will design, build, and scale a Customer Data Platform (CDP) that delivers a true Customer 360. This role will be responsible for data engineering, analytics enablement, and growth strategy, powering cross-sell, CLV measurement, and propensity modeling across product lines. (Note: Candidates must be authorized to work in the U.S. Visa sponsorship is not available) What You'll Be Doing: - Architect and develop a Customer 360 using Salesforce Data 360 (formerly Data Cloud), integrating first-party and digital data (GA4, CRM, transactional, product usage). - Ensure data quality, governance, and compliance (PII handling, consent, privacy). - Translate business questions into data structures that support analytics, AI/ML, and activation. - Develops and deploys propensity models to support customer segmentation, targeting, and personalization initiatives - Design and maintain scalable data pipelines (batch and zero-copy) to ingest, unify, and activate customer data. - Build identity resolution and data harmonization models to support cross-produ...