Segment Marketing Manager, Financial Services & Insurance

Job description

About Anthropic Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems. About the role: As a Segment Marketing Manager for Financial Services & Insurance at Anthropic, you will own the end-to-end demand marketing strategy for one of the most consequential verticals in our go-to-market motion. Financial services and insurance organizations are among the earliest adopters of enterprise AI, and this role sits at the intersection of deep industry expertise and Anthropic's mission to build safe, reliable AI systems that deliver real business value. You'll be responsible for developing and executing industry campaigns, ABM, and targeted marketing programs that drive awareness, pipeline, and adoption of Claude and Anthropic's API among financial institutions, insurers, and related firms. This means deeply understanding the unique challenges, regulatory landscape, and decision-making dynamics of this segment — and translating th...