Assoc Dir FCN Marketing

Job description

The Associate Director of FCN Marketing is responsible for the day-to-day oversight and management of communications and marketing initiatives for the Florida Center for Nursing (FCN). FCN, headquartered at the University of South Florida College of Nursing, is a state workforce center established to address nursing workforce issues. The Associate Director will develop a deep understanding of FCN priorities, create strategic communications and marketing plans, and then operationalize that work while overseeing a team of marketing and communications professionals. Reporting to the College of Nursing's Director of Communications, this person works closely with the Director and FCN senior staff to develop specific communications and marketing tactics that will drive FCN brand awareness and encourage engagement from FCN stakeholders. Creates marketing and communications strategic plan recommendations based on first-hand operational knowledge of FCN and in alignment with the FCN strategic plan. Esures that key messages and brand standards are developed and used consistently. Regular review of brand guide (at least annually) to ensure consistency and relevance. Trains and monitors staff...