Principal Digital Marketing Consultant

Job description

Are you looking for an exciting job where you can put your skills and talents to work at a company you can feel proud to be a part of? Do you want a workplace that will challenge you and offer you opportunities to learn and grow? A position at Xcel Energy could be just what you’re looking for. Position Summary: This role leads planning and delivery of integrated storytelling campaigns and deliverables across the corporate marketing and communications team, including in-house paid media delivery. Provides strategic digital marketing planning consultation to ensure alignment and achievement of plans and objectives across jurisdictions and business areas. Works in collaboration with Brand, Creative, Content, Social Media, Insights, Web and external agency teams to develop and execute integrated marketing plans. Directs in-house media capabilities and ensures campaigns align to business objectives, recommends optimizations. Essential Responsibilities: - Leads the development of integrated digital marketing campaigns that deliver on brand strategy and campaign pillars. Brings cross-channel (social, digital platforms, media channels) expertise and best practices to inform strategic recom...